S.B.S.P.

This is how I imagine the pitch meeting went.

  

OK, we need a new cartoon character.  Someone that the kids can relate to...what do you have people?

  

Um, we could go with an adorable woodland creature...maybe a squirrel or an owl?

  

Nope, it's been done.  People are over the talking animals.  It just isn't as relatable as it was pre-Bambi.  What else do you have people?!

   
Well, what if we had a talking sponge.  He's kind of a living creature...but kind of a household cleaning aid.
 

I'm listening...

 

And we gave him pants.

  

Talk to me...

  

And we gave him a relatable name...Mark...no....Bob!  What if we called him Bob the sponge?!

  

I like it, but I don't love it.
  
How about Sponge Bob?
  
I'm starting to love it...
  
Sponge Bob Square Pants!  The kids will go nuts for a talking sponge with pants that are not in the normal shape!!!
  
And thus began another tv immortal.