Wednesday, March 25, 2009


This is how I imagine the pitch meeting went.
OK, we need a new cartoon character.  Someone that the kids can relate to...what do you have people?
Um, we could go with an adorable woodland creature...maybe a squirrel or an owl?
Nope, it's been done.  People are over the talking animals.  It just isn't as relatable as it was pre-Bambi.  What else do you have people?!
Well, what if we had a talking sponge.  He's kind of a living creature...but kind of a household cleaning aid.
I'm listening...
And we gave him pants.
Talk to me...
And we gave him a relatable!  What if we called him Bob the sponge?!
I like it, but I don't love it.
How about Sponge Bob?
I'm starting to love it...
Sponge Bob Square Pants!  The kids will go nuts for a talking sponge with pants that are not in the normal shape!!!
And thus began another tv immortal.


  1. i pictured the exact same thing... except the meeting took place in a basement... with a giant led zeppelin poster on the wall... on shrooms.

  2. ben,

    wanna have a bromance?

    yours truly,